Wednesday, October 29, 2008

Want a Guaranteed Hit Game on a New Platform?

Answer: Publish Pacman.

At launch, Pacman was the top game on Facebook and remained so until the rights owner Namco sued to have it taken down.

As a widget on Myspace (before they had apps), Pacman was the most popular game widget.

And now, on Android, Pacman is the top game according to Medialets.

Alas, I couldn't find any data on Pacman for the Iphone, but I'm guessing it did pretty well.

So what accounts for the success? I think it comes down to the power of familiarity. Everybody knows Pacman, while at 94% of Americans do according to the Davie Brown Brand Awareness Index.

Think about it. If you're looking through a long list of games then you're naturally going to pick the game that you know and like. Of course, whether you play it more than once is an open question...